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Welcome to the Wyseminds BLOG: Supporting women entrepreneurs to thrive

Discover powerful stories and strategies to fuel your entrepreneurial journey. I hope that our blog continues to transform your passion into...

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All Stories

Having a clear purpose is in my DNA – and should be in yours, too…

My parents are well known in the business world, having co-founded Specsavers in 1984 – and growing it to...

Oct 23 · 2 min read >

My Sofia Moment – Carina Primavesi

You’d think that with such a steadfast desire to rid the world of single use plastics, that values, purpose...

Oct 11 · 4 min read >

My Sofia Moment – Anna Zoladkiewicz

When Anna’s long-standing senior role in operational excellence for a multi-national company left her suffering exhaustion and stress, she...

Oct 11 · 2 min read >

Demystifying money matters – Part one

This article is the first of three in a series exploring some common misconceptions about money, and how they...

Oct 10 · 3 min read >

The isolated island of the founder

“We’re like one big family here.”  Beware of falling into this mindset if you’re an entrepreneur, Wyseminds founder and...

Sep 27 · 2 min read >

‘Growth begins with you’ part 3: Getting to know you

You may think that being a successful entrepreneur involves having a brilliant business idea and working relentlessly to make...

Sep 22 · 3 min read >

Inspiring people in the 21st century

Never has there been a better time for business owners to inspire great people to join them, Julie Perkins,...

Sep 12 · 3 min read >

Translating crisis leadership into everyday business

There’s a reason why leadership management loves a crisis, Julie Perkins, founder of Wyseminds, tells the Dive Deep, Climb...

Aug 16 · 2 min read >

Conquering your own Mount Everest

In this article we’ll consider the importance of taking with you only what you need on your growth journey....

Aug 10 · 2 min read >

My Sofia Moment – Loviisa Vahavuori

From a university assignment in 2018 sprang the kernel of Loviisa’s brilliant business idea that’s now meeting the needs...

Aug 8 · 3 min read >