Julie Perkins

Is purpose an overused buzzword?

By Julie Perkins, Founder of Wyseminds When I began writing this article, I searched online for the phrase ‘business...

Feb 21 · 3 min read >

What does growth mean to you in 2023?

Growth. A simple, monosyllabic word of great importance.. The Oxford English Dictionary defines it rather existentially as ‘the process...

Nov 30 · 2 min read >

Founder’s story – are you Sofia?

Congratulations! You’ve founded a business. You’ve seen a gap in the market, had a brilliant idea, roped in a...

Nov 14 · 1 min read >

Agnes’ growth story

Sep 26 · 0 sec read >

What’s in a name?

What’s in a name? Well, quite a lot as it happens. Just ask Juliet in Shakespeare’s most famous tragedy....

Sep 13 · 3 min read >

From passion to purpose

There’s no doubt that entrepreneurs are passionate creatures, brimming with enthusiasm for their ideas, but turning that passion into...

Aug 10 · 2 min read >

WTF is Purpose-led?!

When a new task lands in your inbox, the first thing we usually consider is ‘can I fit this...

May 15 · 2 min read >

Do you speak-a my language?

Language can be about inclusivity and belonging. But it can also easily be misinterpreted. In business, as in life,...

May 3 · 2 min read >